A lot of comics think of a one-liner as a pure form of joke. The words serve to set up some twist of imagery or wordplay, it’s the art of verbal humour distilled.
One liners are hard to weave into any long-form structure. If they become too easy to fit in that structure, they almost stop being one liners, though Milton Jones has several radio programmes which prove that statement false.
Anyone can write a one-liner, but only a few comics choose to build their sets entirely from them. As such many of the acts in this one liner challenge video probably haven’t appeared on the same bills as each other very often.
Here there’s definite proof that one-liners, as well as home video producing standards, is the subject of a broad range of approaches.